Climate change is a huge, huge issue and that can often be overwhelming. I think what POW does is break down a large volume of complex information into bite-sized chunks. We act as a translator, turning scientific discussions into a language that our community can understand, so they feel inspired and able to take action.
POW also connects with people through what they love, which I think is really important. We focus on action sports but it could be anything – cooking, gardening, butterfly keeping, it doesn’t matter. Everybody cares about something and starting with that is a great way to make the climate conversation relevant.